These can often be seen in Google’s search results by a Top Stories section of links for the query.
Seo updating content
Keeping your site content updated may sound like a difficult and time-consuming task, but with a strategy and schedule in place, it does not have to be.
For many businesses, a good portion of their website does not change very often and so they have to find new ways to change their site content.
What we often see is that a page will rank well for a query because it is taking advantage of QFD, which stands for “query deserves freshness” and is defined as: Basically, these are trending queries where people expect fresh content.
Your website is a living, breathing entity on the internet.
Blogging and updating a news section of a website are two ways to keep content changing and fresh.
Changing your site content often is important due to the way search engine bots and spiders “crawl” your site.
Let me be very clear from the start what “fresh content” is not: When SEOs talk about fresh content, what they usually mean is “timely” content.
Timely content around a topic matters for breaking news sorts of topics.
If a bot comes to your site one week and comes back a month later to discover that nothing has changed, it will wait longer, say 3 months, before coming back again.
Bots will also do the opposite and come back more often if they discover that you are making frequent updates.
It's been noted that Google can, and most often does, notice and index brand-new or newly changed text on your Web site rapidly.